Just this week, MacRumors further reported that Apple has been busy trademarking the name iPad in Canada through a company called Slate Computing LLC, and around the world using other 'dummy' companies. (MacRumors also notes that Fujistu controls the trademark to iPad in the United States.) So while Apple owns the iSlate.com domain, iPad.com is registered to a mysterious company called Enero 6 Corp.
Since Apple has a reputation for dropping clues as to upcoming product releases, we couldn't resist the chance to play along and speculate on why they would choose Enero 6 as the name of a dummy company to register the iPad domain.
Translating the Spanish Enero as January, we began to think about the significance of that date. Could it be the expected launch date of the Jesus Tablet? Well, the domain name iPad.com changed hands in April 2009 so we rather quickly disqualified this line of thinking knowing that Apple is too smart to commit to an announce, launch or release date so far in advance (even in such a clandestine way). Apple likes to keep their options open.
So if they weren't looking forward to January 6, 2010, what about meaningful historic dates? Steve Jobs birthdate, Newton's birthday (January 4, doh!), the storming of the Bastille...nope, nothing.
More recently however, just a few months before iPad.com was turned over to Enero 6 Corp., an event of some significance to Apple occurred. January 6, 2009 was the last Macworld supported by Apple. Not only that, but it followed by one day Steve Jobs' announcement January 5th, that he had a hormone imbalance that caused his noticeable weight loss throughout 2008 and answered lingering questions about his health. In fact, the 2009 Macworld was the first in a decade with a keynote address not delivered by Steve Jobs.
Phil Schiller gave the keynote and there were just three significant new things announced: iLife '09, iWork '09 (and iwork.com web service), and a 17" MacBook Pro.
So our theory goes like this: Enero 6 represents January 6, 2009 which alludes to one (or both) of the following:
- A new beginning for Apple related to Steve Jobs' illness (or tribute to Jobs directly)
- Some revolutionary tablet feature tying the iPad into the products announced that day: iWork and iLife