Steve Jobs’ may be shaman to many, but its his showman side that sets him apart from many successful CEOs. He knows how to command a room, inspire a crowd and milk the drama out of a presentation. He relishes it. He sells it. Pulling the MacBook Air out of an inter-office envelope. Whipping the iPod out of his jeans pocket. Great stuff!
The brilliant unveiling of the iPod nano… “You ever wonder what this pocket is for?” (Skip to 1:47)
So, how will Steve Jobs first show us the iPad? Won’t fit in his pocket. He’ll want to differentiate it from a laptop, and even from our preconceived notion of tablets. Let me be the first to venture a guess.
The curtain opens on Steve Jobs in a living room setting. Podium to the side, the projection screen where a big screen TV would be in your living room. There's a couch and chair, a coffee table, and an end table. On the coffee table would be some magazines, a book. And on the end table, close by but not at all the center of attention, is a small lamp and a frame about 10 inches tall showing a picture of Steve with his wife and four kids. As the presentation begins, he sets the context slide after slide: size of market, why pad-like devices have failed, ‘imagine what you could do with a portable pad computer if you had one that really worked’, the apps that could be possible, why Apple can uniquely make it work. Anticipation builds, there are murmurs as Jobs walks over to the end table and picks up the frame. When he picks it up and looks at it, it says ‘Good morning, Steve’ and the screen displays icons for web, phone, tv, books, magazines, movies on the projection screen. Booom! Then the thing rings! And with a touch of the screen Jobs answers. Michael Scott appears full screen and gives Jobs tips on how to improve the presentation! Jobs thanks him and hangs up as the standing and jumping crowd cheers! He sets the device back down on the stand/dock and it goes back to a picture of the family vacation.
What did you expect us to say, he walks out on water?! How do you see it going down?
Tuesday, January 26, 2010
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